![]() ![]() With increased competition from OTT players and the need to innovate at lightning speed, more and more European operators are starting to consider the role of managed Cloud TV in their video strategies for on-net and off-net subscribers.ĭecreasing revenue from traditional sources, such as voice and text messaging, as well as an increasing number of smartphones in the mainstream and prevalence of 4G networks, mean that mobile operators have to offer new, compelling value-added services to their customers if they want to stay competitive. Television is mostly made up of a sequential play out of pre-existing assets with very little genuinely live content. The on demand services can be a mixture of streaming media and existing stored media. An OTT platform integrated with subscribers who use hybrid set top boxes will allow content providers to combine existing linear television services with new on demand services, and advertise all this content using a single electronic program guide (EPG). The key to combining the two technologies is that end users only see a single sign on service. This may open up the system to the possibility of increasing revenue from streams such as advertising and customer profiling.īy combining both architectures, television broadcasters will be able to provide many new services, rapidly expanding their existing geographic footprint without the need for significant capital expenditure. The combination and integration of OTT-TV with IPTV creates an offering that allows IPTV providers to expand their service to include a much wider and more diverse audience (off-net users). Video in its various guises (TV, video on demand and internet) will account for over 90% of worldwide consumer internet traffic in 2014. The uptake of OTT services and IPTV solutions to deploy video to a plethora of multimedia enabled devices is now widespread and their daily use is increasingly commonplace. ![]()
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